• Manage client relationships, drive business growth, and provide strategic direction to creative
• Lead the development of overall creative vision, guide the conceptualization and execution of campaigns from inception to completion
• Maintain the integrity of the client’s brand identity across all mediums (print, digital, social), ensuring adherence to guidelines
• Oversee project timelines and workflows, ensuring timely delivery and profitability
• Manage project budgets, forecasting, and expense management to achieve high profitability
• Develop branding and visual systems for non-profit organizations, schools, local, nationwide and international businesses
• Web design and layout for custom websites, maintenance and content quality assurance

• Lead and manage the creative team in conceptualizing and executing multi-faceted marketing/advertising pieces specific to Exhart's business-to-business brand strategy
• Collaborate with Marketing Director to design and maintain advertising strategy to strengthen Exhart's dealer partnership awareness
• Develop and implement a standardized file-naming convention and digital filing system for digital asset management by creating a uniform filing and naming architecture, improving data retrieval efficiency and enhancing server accessibility for all staff
• Proactively improve operations, using tools to automate and/or streamline processes
• Establish signature creative standards, style guides and formats
• Direct overall design, photography, and art production
• Develop and Direct all print and social campaigns targeted for Exhart's dealers and/or end-users
• Develop attractive, cost-conducive product packaging and displays

• Produce multi-page programs, presentations, marketing materials, and event collateral with consistent layout systems
• Design and produce large-scale product catalogs featuring over 1,000 SKUs, including layout systems, product hierarchy, and typography structure
• Create cohesive packaging systems for retail products including hangtags, labels, and display materials
• Execute large-format designs including banners, signage, and promotional displays
• Direct and execute product photography to support packaging, catalog, and marketing needs
• Photo retouching, color corrections, mock-ups and digital product placement
• Website maintenance and content quality assurance
• Rebrand packaging and displays to adhere to vendor/partner brand guidelines (Target, Walmart, Lowes, Home Depot, ACE Hardware, QVC, HSN, Menards, Five Below, Costco, etc)
• Maintain photo/advertising online assets for Exhart vendors/partners (Amazon, Target, Walmart, Lowes, Home Depot, ACE Hardware, QVC, HSN, Menards, Five Below, Costco, etc)

• Conceptualize and develop wall decor products for major retail clients (Z Gallerie, HomeGoods, Ross, Bloomingdale’s, Walmart, Wayfair, Williams Sonoma Home, etc)
• Translate creative concepts into market-ready designs, aligning with diverse brand aesthetics and target audiences
• Execute layouts with a strong focus on composition, typography, scale, and visual balance
• Design framing systems to enhance and unify each piece within a cohesive product line
• Produce lifestyle mockups to visualize artwork within real-world environments and target demographics
• Collaborate on product development strategies aligned with market trends and client direction

• Perform quality assurance across design assets, product outputs, and imagery for Web-to-Print platforms (PlanetArt, FreePrints, etc)
• Review layouts for accuracy, alignment, resolution, and print readiness across high-volume production workflows
• Retouch and color-correct photography in Photoshop to ensure consistency and print accuracy
• Prepare files for production, including bleed setup and final output specifications for print

• Developed brand identities including logos, visual systems, and design assets aligned with each client’s aesthetic and business goals
• Designed layouts across print, catalogs, packaging, advertising, and marketing collateral with a focus on clarity and visual impact
• Designed and maintained custom websites, ensuring content accuracy, usability, and overall quality
• Created social media content and visual assets to support brand presence and engagement
• Directed and executed business photography for web and marketing use
• Designed custom materials for invitations, announcements, and special events
• Restored, retouched, and enhanced photography for both digital and print applications

Completed 90 credits towards B.S. in Business